About Jaye
Strategy with a human point of view.
Hi, I’m Jaye — a UK-based content strategist and creator helping small brands make content that feels like them and earns its place in the plan.
What I bring
The plan, the content, and a clear read on what’s working.
I work with small brands who know social media matters but don’t have the time, team, or patience to figure it out alone.
My work covers the thinking and the making: understanding the audience, finding the voice, shaping a useful content plan, and creating the words and visuals that bring it to life. That means every post has a reason to exist, and every idea still sounds like the business behind it.
Clear before busy
A focused plan beats posting for the sake of it.
Made for the audience
Useful content starts with how real people behave, not a template.
Built to keep moving
The strategy evolves as the business and the platforms do.
Previous collaborations
Experience across lifestyle, wellness, beauty, retail, travel and hospitality.
Your business. Your voice.